Cisneros Interactive: innovative solutions to reach Latin and Hispanic consumers like never before
Cisneros Interactive is a Cisneros division focused on developing digital businesses for Hispanic audiences in the United States, Latin America and Spain.
Its business strategy is mainly centered on digital advertising and in just a few years, it has become one of the main players in the region’s digital media industry through the acquisition and development of start-ups.
Cisneros Interactive’s portfolio consists of seven digital advertising companies, led by RedMas, an online advertising company with 115 million unique users per month in the United States and Latin America; and Adsmovil, the leading mobile advertising network in Latin America and the US Hispanic market.
With the goal of becoming a leader in digital advertising, over recent years Cisneros Interactive has implemented an aggressive expansion plan based on five strategic pillars:
- Provide capital and management support to expert digital advertising entrepreneurs. This has allowed RedMas and Adsmovil’s businesses to grow exponentially
- Focus on innovation within the continually evolving and fluctuating world of digital advertising.
- Establish strategic alliances in the region with first class international companies.
- Help Publishers monetize their audience and their content.
- Creating Synergies with Cisneros Media and receiving support from Cisneros to grow digital advertising businesses.
Within a short period following its creation, Cisneros Interactive has already become one of the main players in the digital advertising industry.