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Cisneros Interactive: innovative solutions to reach Latin and Hispanic consumers like never before

Cisneros Interactive is a Cisneros division focused on developing digital businesses for Hispanic audiences in the United States, Latin America and Spain.

Its business strategy is mainly centered on digital advertising and in just a few years, it has become one of the main players in the region’s digital media industry through the acquisition and development of start-ups.

Cisneros Interactive’s portfolio consists of seven digital advertising companies, led by RedMas, an online advertising company with 115 million unique users per month in the United States and Latin America; and Adsmovil, the leading mobile advertising network in Latin America and the US Hispanic market.

With the goal of becoming a leader in digital advertising, over recent years Cisneros Interactive has implemented an aggressive expansion plan based on five strategic pillars:

  1. Provide capital and management support to expert digital advertising entrepreneurs. This has allowed RedMas and Adsmovil’s businesses to grow exponentially
  2. Focus on innovation within the continually evolving and fluctuating world of digital advertising.
  3. Establish strategic alliances in the region with first class international companies.
  4. Help Publishers monetize their audience and their content.
  5. Creating Synergies with Cisneros Media and receiving support from Cisneros to grow digital advertising businesses.

Within a short period following its creation, Cisneros Interactive has already become one of the main players in the digital advertising industry.

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