Categories
Close


  • 0 Subscribers
  • +500 Contacts
06 April
2015
New Media
Views 1938

Celebrating Four Years of Adsmovil

Following four years of operations, Adsmovil, the leading mobile advertising company in Latin America which belongs to Cisneros Interactive has achieved a turnover of more than 10 million dollars.

I am convinced that one of this company’s keys to success is that it has positioned itself towards the Hispanic market in the United States. We have managed to position ourselves as the company with the largest coverage and leverage in the Hispanic segment, reaching 23 million Latinos. Our leverage in the United States is such, that 40% of our advertising revenue comes from US advertisers interested in reaching Latin audiences.

We are currently in a very good position. The company has more than 50 employees in 5 countries and we have reached 48% penetration among Hispanic cell phone users in the USA. We have implemented more than 3,500 campaigns and have more than 500 advertisers.

Furthermore, our positioning in the Brazilian market, which began in 2013, has been an all-round success having surpassed our revenues from the Mexican market. This is why it is logical our company’s 2015 projections are focused on the United States, Brazil and Mexico, where we hope to see revenue growth of more than 50%.

Thank you to everyone who has made this possible!



Spotify

Newsletter

Subscribe to my newsletter and receive my blog updates with news and articles about digital advertising, new media, startups and lifestyle.

Name

Email

Popular posts

RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR
05 April 2016
Startups
RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR

It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]

THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING
02 February 2016
Digital Advertising
THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING

eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media.   If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption.   Video, Sponsorships, and […]

AirBnB vs. Marriott: How come it could be worth more?
02 July 2015
Startups
AirBnB vs. Marriott: How come it could be worth more?

In one of my last blog entries, I wrote about Uber.   This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue.  In contrast, AirBnB […]