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victor-kong

I am President of Cisneros Interactive, a division of Cisneros in charge of developing digital advertising businesses in Latin America, the US Hispanic market, and Spain. I also maintain my role as Chief Digital Officer, reporting directly to Adriana Cisneros, CEO of Cisneros, and am based at the corporate headquarters in Miami, Florida.

I began my professional career in 1991, working for several banks and then at McKinsey as a consultant. After that, I was the Global Director of E-commerce for Terra Networks, Vice President of Growth Strategy and New Media Development at MTV Networks Latin America, Managing Director of MySpace Latin America, and later, joined Time Warner as Vice President & General Manager of CNN Radio.

I obtained a Master in Business Administration (MBA) at the University of Chicago (1997), and a Bachelors of Arts (BA) degree in Economics and International Relations at Stanford University (1991).

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RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR
05 April 2016
Startups
RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR

It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]

AirBnB vs. Marriott: How come it could be worth more?
02 July 2015
Startups
AirBnB vs. Marriott: How come it could be worth more?

In one of my last blog entries, I wrote about Uber.   This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue.  In contrast, AirBnB […]

THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING
02 February 2016
Digital Advertising
THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING

eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media.   If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption.   Video, Sponsorships, and […]