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victor-kong

I am President of Cisneros Interactive, a division of Cisneros in charge of developing digital advertising businesses in Latin America, the US Hispanic market, and Spain. I also maintain my role as Chief Digital Officer, reporting directly to Adriana Cisneros, CEO of Cisneros, and am based at the corporate headquarters in Miami, Florida.

I began my professional career in 1991, working for several banks and then at McKinsey as a consultant. After that, I was the Global Director of E-commerce for Terra Networks, Vice President of Growth Strategy and New Media Development at MTV Networks Latin America, Managing Director of MySpace Latin America, and later, joined Time Warner as Vice President & General Manager of CNN Radio.

I obtained a Master in Business Administration (MBA) at the University of Chicago (1997), and a Bachelors of Arts (BA) degree in Economics and International Relations at Stanford University (1991).

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RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR
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It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]

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In one of my last blog entries, I wrote about Uber.   This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue.  In contrast, AirBnB […]

The Latin American Audience in the United States
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The second generation of Latinos living in the United States is breaking the paradigms we had become used to. One of these is that Latinos are disconnected from the digital world or they do not give it much importance. Nothing could be further from the truth. Latinos living in the United States have acquired a […]