05 April 2016
Startups
The FIFA World Cup 2018 will begin in June, providing a fantastic opportunity for brands to get closer to their audiences. That’s why I have invited Ana Lopez, Marketing and Communications Manager at Adsmovil, to talk about how brands can focus their digital advertising during the World Cup – VK. Why is the World Cup such […]
The FIFA World Cup 2018 will begin in June, providing a fantastic opportunity for brands to get closer to their audiences. That’s why I have invited Ana Lopez, Marketing and Communications Manager at Adsmovil, to talk about how brands can focus their digital advertising during the World Cup – VK. Why is the World Cup such […]
It’s no secret that technology is increasingly at the core of many products and services and as this proliferates, tech giants are getting into new businesses as well as into each other businesses. In this world, tech matters and so does brand and scale. Look at Facebook: • Its new Marketplaces product, where users can […]
It’s no secret that technology is increasingly at the core of many products and services and as this proliferates, tech giants are getting into new businesses as well as into each other businesses. In this world, tech matters and so does brand and scale. Look at Facebook: • Its new Marketplaces product, where users can […]
At Cisneros Interactive, under RedMas, we launched the first and only audio advertising network in Latin America and the United States Hispanic market, Audio.Ad. We did this because we are optimistic that users will increase their listening time on streaming services. Just like video/tv is seeing a monumental shift from Linear TV to video streaming […]
At Cisneros Interactive, under RedMas, we launched the first and only audio advertising network in Latin America and the United States Hispanic market, Audio.Ad. We did this because we are optimistic that users will increase their listening time on streaming services. Just like video/tv is seeing a monumental shift from Linear TV to video streaming […]
I recently read an article “Emerging Markets present a great opportunity for mobile and app advertisers. But how do you enter them” which contained some good data points which I will share with you (just the data pertaining to Latin America). Finally, there seems to be no secret to what many, including us at Adsmovil […]
I recently read an article “Emerging Markets present a great opportunity for mobile and app advertisers. But how do you enter them” which contained some good data points which I will share with you (just the data pertaining to Latin America). Finally, there seems to be no secret to what many, including us at Adsmovil […]
Victor Kong is the President of Cisneros Interactive, a division of Cisneros in charge of developing advertising businesses in Latin America, the US Hispanic market, and Spain. Cisneros Interactive’s portfolio consists today of RedMas, Adsmovil, Audio.Ad, Coyote Media House, IT Click Video, Native.Ad, and TailTarget Latino. With this portfolio, Cisneros Interactive is one of the leading companies in the digital advertising […]
Victor Kong is the President of Cisneros Interactive, a division of Cisneros in charge of developing advertising businesses in Latin America, the US Hispanic market, and Spain. Cisneros Interactive’s portfolio consists today of RedMas, Adsmovil, Audio.Ad, Coyote Media House, IT Click Video, Native.Ad, and TailTarget Latino. With this portfolio, Cisneros Interactive is one of the leading companies in the digital advertising […]
The food truck craze as far as I know began in the USA, and like many other trends it spread worldwide. Uruguay is no exception and it now has its own food truck fair called Degusto, complete with music, good food, beer and wine. What’s surprising is that I think they took the concept and […]
The FIFA World Cup 2018 will begin in June, providing a fantastic opportunity for brands to get closer to their audiences. That’s why I have invited Ana Lopez, Marketing and Communications Manager at Adsmovil, to talk about how brands can focus their digital advertising during the World Cup – VK. Why is the World Cup such […]
It’s surprising and actually very sad that even today I keep hearing from advertisers comments such as “my CEO/Board/Marketing VP does not believe in Digital”. What does it mean? I am not sure but this is one of the main reasons some advertisers spend less than 10% of their marketing budgets in digital. I have […]
I wrote earlier about cord cutting and the new TV landscape. My original point of view is that these trends would move slower than expected, especially because the Pay TV ecosystem works very well for all companies involved. However, some news this last month is forcing me to re-think my point of view: 1. SVOD […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]